Aaron Driver
Managing Director and Founder

Aaron learned writing as a journalist for Australia’s oldest and most respected newspaper company, Fairfax Ltd, and then as an editor at the world’s largest business publisher, Reed Elsevier.

He worked in politics, as a speechwriter and press secretary, and began his own consultancy in 1996.

For the past 18 years he has advised on communications and content strategy, and executed on those strategies, for Australian state governments, local councils, universities and dozens of blue chip companies. 

Aaron graduated from one of Australia’s top journalism schools, CSU Mitchell, and completed his Master of Fine Arts in Creative Writing from the University of British Columbia, in Vancouver, Canada. He is currently undertaking a PhD in sustainability communications and until recently taught Content Strategy and Content Marketing to Masters students at the prestigious Burgundy School of Business, Dijon, France.

Aaron is a soon-to-be-published fiction author (link imminent) and – most importantly – a life-long Roosters fan. 

Lynette Mcleod
Analyst

Lynette has 20 years' experience in invasive animals management. She has worked with and written various publications for the NSW Department of Primary Industries, the Invasive Animals CRC, and the federal Department of Agriculture, Fisheries and Forestry. 

She holds two Masters degrees – a Masters in Science from NSW University and a Masters of Applied Science (Information Management) at Charles Sturt University. She is currently a doctoral candidate at the University of New England, where she is applying behavioural theory to improve animal management interventions. 

Critically, Lynette is also Roosters fan – and a National Champion dragonboat racer. 

Gina Chavez
Project Manager

In her former role as a Montreal-based clinical research associate for pharmaceutical giant Merck, Gina worked across the US and Canada to monitor large, multi-year clinical trials. 

She holds a Bachelor of Science from the University of British Columbia, and has travelled widely in various research roles, from climate change research on Vancouver Island to bird habitat studies in the highland jungles of Chiapas, Mexico. 

Despite not being a Roosters fan (she doesn't watch the greatest game of all), Gina is a valued member of the inner circle by virtue of her detail-oriented, type A personality that is so perfectly suited to keeping large, complex projects on track.