When designing a behaviour change program, the array of choices is bewildering.
Resources exist to distil these choices, including a soon-to-be-released guide book we co-authored on behaviourally effective communications (link imminent).
But the most widely deployed and field-tested environmental behaviour change system is Community Based Social Marketing (CBSM).
We've helped plan and deliver behaviour change projects in a range of fields, including:
- Invasive animals control
- Wood smoke reduction
- Organics recycling
- Illegal dumping minimisation.
Our experience with CBSM means we're comfortable tweaking the process when necessary, but the system's strengths
are many, including its step-by-step process to design and implementation:
- Selecting behaviours
- Identifying barriers and benefits
- Developing strategies
- Broad scale implementation and evaluation.
Why execution matters
The great variable with CBSM projects is the quality of implementation. Is the behaviour selection and tiering process sufficiently rigorous? Is benefits and barriers research quantitatively valid or merely based on gut calls?
Can the team deliver graduate level expertise in research methods and statistics? Will the required communications materials be created and delivered competently?